GRDSN 231 - Advertising Design

Institution:

Spokane Community College

Subject:

Description:

In this course students study the operation of the advertising agency and its art department. Students become familiar with the roles of the creative director, art director, designer, account executive, copy writer, media buyer and production artist in an agency environment. Focus is on the concept, design and production of pieces for advertising media including newspaper, magazine, outdoor, television and the process of working within the structure of the creative advertising agency team. Conceptual work relies heavily on market research to help determine the client's need, market position, comparison to competitors, media and advertising budget. Students create concepts, write headlines and copy, produce ad layouts and comprehensives, and television storyboards. Students also gain experience in art directing other creative team members such as designers, photographers and illustrators, producing their own designs, photographs and illustrations. Prerequisite: GRDSN 201, 202, 203, 204. (SFCC)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scc.spokane.edu

Phone Number:

(509) 533-8020

Regional Accreditation:

Northwest Commission on Colleges and Universities

Calendar System:

Quarter

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