BA 226 - Fashion Marketing

Institution:

Saint Vincent College

Subject:

Description:

Fashion Marketing extends the application of sound marketing practices into the fashion industry's highly fluid market-space that is global in nature and execution. The course will provide an overview of fashion industry structure, graphics and design, visual culture and marketing systems. Students will review current trends in the market and how companies are positioning their brands and products to satisfy those trends. The course includes a project and teamwork in developing a campaign that addresses one or more of the trends in accessories, household goods, or apparel that will generate sales at a retail level. Offered Fall semester. Three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stvincent.edu

Phone Number:

(724) 539-9761

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.