MARK 4400 - MARKETING MGMT SIMULATIONS

Institution:

Robert Morris University

Subject:

Marketing

Description:

This course replicates the decision-making process required of marketing managers under dynamic and competitive conditions. The student contributes as a member of a team (company) which makes decisions on many variables including pricing, distribution, production scheduling, advertising, sales force allocation, purchases of marketing research data, etc. Team decisions are evaluated by a computer model and the results of each team's decisions are reflected in terms of sales, market share, profitability, and other measures. Prerequisites -- MARK3100 and 90 Credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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