COMM 4020 - MGMT TECHNOL/CONTENT CREATN PR

Institution:

Robert Morris University

Subject:

Communication

Description:

This course focuses on demonstrating proficiency in basis public relations writing techniques. Additionally, focuses on the application of public relations writing techniques, creative development, construction and placement in appropriate traditional and non-traditional media outlets, audience centered messages designed to solve public relations problems. Students will be required to work with a non-profit organization for the duration of the semester as a member of a public relations team. Thus, students will refine writing skills and message placement strategies while enhancing leadership, conflict resolution, and team skills. Prerequisites: 60 credits and COMM2000

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.