ARTM 3150 - ADVERTISING DESIGN

Institution:

Robert Morris University

Subject:

Media Arts

Description:

Through lectures, research and studio work, the student will develop an advertising campaign to meet the client's needs. The course requires students to undertake market research and then to create copy and visual concepts to solve advertising problems for products, services, and ideas. Emphasis will be on developing creative concepts for advertising campaigns and the presentation of ideas to clients. Research focus will be on market research, goals and objectives, target audience, creative strategy, competition, media strategy and media used. 3 credits Prerequisite: ARTM2110

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rmu.edu

Phone Number:

(800) 762-0097

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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