HSAM 1800 - MARKETING FOR HLTH SERV ORG

Institution:
Robert Morris University
Subject:
Health Services Administration
Description:
This course will emphasize how health care organizations develop their markets. The course will cover how consumers make health services purchasing decisions, market identification and mechanisms that positively influence employers, consumers, physicians, and others in the system. The course will provide knowledge about how the organization demonstrates value to those in need of health care.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(800) 762-0097
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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