BMKT 4103 - Consumer Behavior

Institution:

LeTourneau University

Subject:

Description:

An analysis of psychological, sociological, and cultural aspects of human behavior affecting consumers' actions in the market place The stages in the consumer buying decision process are analyzed as well as the adoption and diffusion process for new products. The current development of relationship marketing and the use of the Internet for electronic commerce are also studied. Class 3. Prerequisite: BMKT 2503. (Fall, Even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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