BMKT 3503 - Advertising

Institution:

LeTourneau University

Subject:

Description:

An introduction to different approaches and philosophies of advertising: scientific, or numbers oriented; strategic, or problem/solution oriented; and artistic, or aesthetically oriented; with the processes of quantitative, strategic, and aesthetic solutions facilitating planning and production of advertising campaigns. Class 3. Prerequisite: BMKT 2503. (Fall, Odd years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.letu.edu

Phone Number:

(903) 233-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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