BADM 3352 - Integrated Mkt.Communications

Institution:

Concordia University-Texas

Subject:

Description:

This course studies all elements of promotion and integrated marketing communications. Students gain knowledge of the major promotion and communication tools organizations use, how promotion is planned, budgeted, and used in the marketing program, and how to analyze promotion alternatives as they relate to the organization's marketing objectives and market segments served. Prerequisite: Upper level standing.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.concordia.edu

Phone Number:

(512) 313-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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