BADM 4353 - Marketing Mgmt.and Strategy

Institution:

Concordia University-Texas

Subject:

Description:

This course uses case analysis and readings to understand marketing planning and strategy in the context of organizational plans and strategies. Students also use marketing simulations to integrate information from courses into a comprehensive understanding of the marketing function in organizations. Prerequisites: BADM 3313, BADM 3350, and BADM 3352.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.concordia.edu

Phone Number:

(512) 313-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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