BADM 4351 - Advertising Management

Institution:

Concordia University-Texas

Subject:

Description:

Through projects and texts, students will develop an understanding of the creation of effective advertising, media planning and budgeting, and advertising strategy as it relates to the overall marketing mix and strategic plan of the organization, with special emphasis on advanced copywriting and layout, for print and broadcast media. Prerequisites: BADM 3313, BADM 3350, and BADM 3352.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.concordia.edu

Phone Number:

(512) 313-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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