BADM 3353 - Consumer Behavior

Institution:

Concordia University-Texas

Subject:

Description:

This course focuses on the analysis and interpretation of the behavior of individuals as buyers and consumers of goods and services. Students will learn to evaluate and interpret the psychological, economic, and socio-cultural factors and trends that influence purchase and consumption of goods and services. Prerequisite: Upper level standing.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.concordia.edu

Phone Number:

(512) 313-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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