BA 341 - Advertising and Sales Promotion

Institution:

Arcadia University

Subject:

Business Administration

Description:

Study of the communication-promotion decision process of organizations. Examines the effects of source, message, and media variables on audience, response to communication campaigns, and the interactions among these variables. Emphasizes the promotion model consisting of the roles of personal selling, sales, promotion, publicity and advertising. Prerequisite: BA340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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