BA 348 - Marketing Research

Institution:

Arcadia University

Subject:

Business Administration

Description:

Consideration of marketing research which involves the gathering and analysis of information to assist management in making marketing decisions. Examines the application of the research process, methods and technique as an integral part of strategic decision-making in marketing management. Prerequisites: BA 340, MA/PY 141.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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