BA 349 - Marketing: An International Experience

Institution:

Arcadia University

Subject:

Business Administration

Description:

This course explores international marketing with respect to Europe in an experiential fashion. Students study on the Arcadia University campus for two weeks, then engage in two weeks of study in England, and return to Arcadia University for two final weeks. Specific topics covered include: The European Economic Community, Product Planning, U.S. brands in the British marketplace, British advertising/promotion techniques and comparisons of the U.S. and British markets. Prerequisite: BA340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.arcadia.edu

Phone Number:

(215) 572-2900

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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