BUS 341 - Consumer and Organizational Buying Behavior

Institution:

Lebanon Valley College

Subject:

Description:

Analysis of factors affecting purchase decisions in the marketplace: application of behavioral and social science concepts to the study of consumer behavior; understanding of the differences between consumer purchase behavior and buying behavior in business-to-business settings. Prerequisite: BUS 185 or BUS 230, and BUS 340, or permission of the instructor. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lvc.edu

Phone Number:

(717) 867-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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