BUS 340 - Principles of Marketing

Institution:

Lebanon Valley College

Subject:

Description:

An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. Prerequisite: junior or permission. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lvc.edu

Phone Number:

(717) 867-6100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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