FASM 415 - Non-traditional Retailing

Institution:

Savannah College of Art and Design

Subject:

Description:

This course presents a comprehensive overview of the direct marketing industry. Through the use of case and/or assignments, students learn strategic merchandising plan. Students are also introduced to the various electronic vehicles currently used in this ever-changing industry. A comprehensive study of the growing internet business and its dramatic impact on the retail industry is presented. Prerequisites: BUSI 265, FASM 310.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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