ADVE 385 - Business of Advertising Design

Institution:

Savannah College of Art and Design

Subject:

Description:

Through readings and discussion about marketing, planning, strategy, estimating and pricing, management, and employment in advertising, this course addresses fundamental business concepts particular to the advertising design industry, including creative development and professional practices. The readings and lectures, combined with self-examination of their own buying patterns to better understand consumer behavior, allows students to develop an Integrated Marketing Communication program that is delivered as a new business pitch. Prerequisite: ADVE 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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