ADVE 450 - Competition Preparatory Work

Institution:

Savannah College of Art and Design

Subject:

Description:

Students team up to develop a campaign for entry in the National Student Advertising Competition. This course (part one of two related courses) focuses on the important preliminary work, specifically: research planning and development, media planning, ad planning, and budgeting which will all lead up to the creative finished product. Starting with proprietary research and a brief provided by the client, students develop an overall advertising strategy and detailed campaign plan to set direction for the creative production in the second course. Whether the student takes the first course, the second course, or both, all participating students have the potential opportunity to represent SCAD onstage at AAF Conferences. Prerequisite: Permission of the department chair.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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