ADVE 441 - Copywriting For Broadcast

Institution:

Savannah College of Art and Design

Subject:

Description:

Refining their ability to develop commercial advertising concepts, students in this course create copy specifically suitable for television and radio broadcast. Areas of focus include advertising campaign concept development, tailoring concepts and copy to specific time constraints, and writing for the listener's ear. Prerequisite: ADVE 321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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