ADVE 321 - Copywriting for Print

Institution:

Savannah College of Art and Design

Subject:

Description:

Building on knowledge of copywriting fundamentals, this course enhances the student's ability to influence human thinking and buying behaviors through the power of the written word. The course encompasses advertising copywriting for newspapers, magazines, outdoor, posters, Internet, brochures, and miscellaneous categories, including non-traditional applications. Prerequisite: ENGL 204.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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