ADVE 358 - Public Relations and Special Events

Institution:

Savannah College of Art and Design

Subject:

Description:

This course takes a comprehensive look at public relations and special events as interdisciplinary fields and as integral components of any organization's brand strategy. Students are exposed to conceptual, theoretical and practical aspects of public relations, including strategic planning and message development, research techniques, media relations and crisis containment. Prerequisite: ADVE 304.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scad.edu

Phone Number:

(912) 525-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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