ADV 4310 - Digital Media AS COM

Institution:

University of South Florida-Main Campus

Subject:

Description:

PR: ADV 3101, ADV 3300, ADV 3500, ADV 4600, ECO 1000, MAR 3023. This course focuses on the impact of new communication technologies on consumer behavior and advertising practice. Students will learn the nature of digital media options and how to incorporate them into advertising planning.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usf.edu

Phone Number:

(813) 974-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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