ADV 4304 - Media Strategy and Tactics

Institution:

Florida Atlantic University

Subject:

Description:

Prerequisite: ADV 3008 or MAR 3023 A study of media strategy and tactics as they relate to an advertising campaign. Explores media analysis, selection and scheduling against the background of a firm's marketing strategy. Explains media source books and media budgeting.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fau.edu/

Phone Number:

(561) 297-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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