ADV 3008 - Principles of Advertising

Institution:

Florida Atlantic University

Subject:

Description:

Prerequisite: Junior standing Broad survey of basic advertising in marketing contexts. Includes advertising management, social and buyer issues, creative and media strategy, agency, and domestic and global aspects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fau.edu/

Phone Number:

(561) 297-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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