MRKG 1311 - Principles of Marketing

Institution:

Blinn College

Subject:

Description:

Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Course objectives: Identify the marketing mix components in relation to market segmentation; explain the economic, psychological, sociological, and global factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands. Three class hours per week. Credit: Three semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.blinn.edu

Phone Number:

(979) 830-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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