COMM 330 - Advertising Decision Making

Institution:

University of Scranton

Subject:

Communications

Description:

(Prerequisite: COMM 225)This course will cover the managerial and decision-making processes of advertising and related marketing communications functions. Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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