COMM 325 - Advertising Copywriting

Institution:

University of Scranton

Subject:

Communications

Description:

Students develop two separate creative campaign strategies for hypothetical clients of their own choosing. For these large-budget accounts, students must create copy with a consistent campaign theme.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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