COMM 225 - Advertising

Institution:

University of Scranton

Subject:

Communications

Description:

This course explores advertising as an institution in society, utilizing research, media planning, and creative strategies. Students will participate in the formulation of an advertising campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.scranton.edu

Phone Number:

(570) 941-7400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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