MKG 543 - Promotion and Product Strategy

Institution:

Jacksonville University

Subject:

Description:

Offered in the Executive MBA Program only. This course will provide students with further understanding of promotional issues (such as, advertising, sales force management, direct marketing, e-marketing) and product issues important in setting strategic direction for a company. The role and use of information and communication is the promotion and product strategy process and the determinants and nature of consumer behavior are also considered.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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