MKG 541 - Marketing Management

Institution:

Jacksonville University

Subject:

Description:

Offered in the Executive MBA Program only. This course focuses on the importance of being a market-driven organization and customer focused. Students will develop a managerial perspective on marketing and study current theories and best practices of marketing management. Attention is given to solving complex marketing problems.

Credits:

1.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jacksonville.edu

Phone Number:

(904) 256-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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