THEA 470 - Theater Prod.:Mkt.Direction

Institution:

Neumann University

Subject:

Theater

Description:

This course allows the student to serve as the marketing director for a theater production. As such, the student is responsible for generating an audience for the production and ensuring that the audience is given what it needs to enjoy and appreciate the performance. Duties include developing a marketing strategy and a calendar of marketing deadlines; coordinating the marketing managers; supervising all marketing efforts; developing and supervising the marketing budget; coordinating with Neumann University's marketing staff; and placing advertisements in a variety of media. Prerequisites: THEA 103 and THEA 370. Registration is contingent upon an interview with and approval by the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

THEA-470

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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