SM 420 - Sport Marketing & Promotion

Institution:

Neumann University

Subject:

Sport Management

Description:

This course explores the marketing process relative to sport and entertainment in collegiate, recreational, commercial, and professional environments. Included in this study are market research techniques, pricing, promotional developments and strategies, identifying target markets, and advertising. Prerequisites: MKT 200 and SM 245 (both with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

SM-420

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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