THEA 270 - Theater Prod.:Mktng.Staff

Institution:

Neumann University

Subject:

Theater

Description:

In this course, the student becomes part of the marketing team for a theater production and learns the skills involved in copywriting, soliciting advertisements for inclusion in a program book, ushering, telemarketing, and mailings. The student also learns the fundamentals of audience and client relations; effective representation of a performing arts organization; and the fundamentals of direct marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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