MKT 310 - Marketing Research

Institution:

Neumann University

Subject:

Marketing

Description:

Students are taught the basic techniques of marketing research and develop skills in using research data to make marketing decisions. Topics include: the formulation and design of marketing research; the data collection process; data analysis; and the applications of research in the planning process. This course also makes use of computer-aided research methods. Prerequisites: BUS 202 and MKT 200 (both with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-310

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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