MKT 323 - International Marketing

Institution:

Neumann University

Subject:

Marketing

Description:

The objective of this course is to develop an understanding of marketing, selecting, and entering global markets. Students examine strategies of building and protecting market shares in light of significant economic, cultural, political, and legal differences in the global marketplace. Prerequisite: MKT 200 (with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-323

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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