MKT 315 - Promotion

Institution:

Neumann University

Subject:

Marketing

Description:

This comprehensive analysis of the role of promotion in the marketing plan introduces students to the major components of promotion, i.e., advertising, publicity, personal selling, and sales promotion. Students also examine how these components are combined to develop overall promotional strategies; how promotion fits into the overall marketing plan; and how the success of promotion in the marketing mix is evaluated. This course also examines the promotion environment, including the legal, social, and ethical issues which marketing professionals encounter. Prerequisite: MKT 200 (with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-315

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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