MKT 305 - Retail Marketing

Institution:

Neumann University

Subject:

Marketing

Description:

This comprehensive introduction to retail marketing examines the major areas of retail practice and strategies for large and small retailers. Topics include: the classification of retailers; franchising; planning and organizing the retail firm; managing human resources; merchandise management; sales and service; and control. Prerequisite: MKT 200 (with a minimum grade of C).

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-305

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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