MKT 301 - Consumer Behavior

Institution:

Neumann University

Subject:

Marketing

Description:

This course acquaints students with the findings and theoretical basis of the consumer behavior discipline, and develops skills concepts and findings in the design and analysis of marketing programs. Topics include: effects of demographic, social and psychological variables on buying behavior and levels of buyer involvement and ego-identification as determinants in the decision process.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT-301

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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