CA 355 - Advertising

Institution:

Neumann University

Subject:

Communication/Media Arts

Description:

An introduction to the principles and practices of contemporary advertising. This course explores the role of advertising in the marketplace, the elements of a successful advertisement, advertising production, and media.

Credits:

3.00

Credit Hours:

Prerequisites:

CA-355

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.neumann.edu

Phone Number:

(610) 459-0905

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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