COM 312 ,313 - Media Industries

Institution:

Muhlenberg College

Subject:

Description:

Considers the forces (legal, political, economic, historical, and cultural) that shape what we watch on television, read in books, or hear on the radio. Explores a wide range of print and electronic media industries as well as developing media like the internet. Economic and critical analysis is used to examine both the institutional forces and individualized decisions that ultimately shape the content and format of mass media messages. Selected topics include media conglomeration, target marketing, media integration and digital television, and globalization of media markets. Prerequisite: COM 101 Introduction to Communication or COM 201 or 202 Media & Society Meets general academic requirement W when offered as 313.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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