BUS 341 ,342 - Global Marketing

Institution:

Muhlenberg College

Subject:

Description:

Global Marketing exposes students to the concepts, practices, and theories of international marketing and global trade and introduces students to the global interdependence of consumers and corporations. Students assess how international influences, such as culture, social structure, politics, monetary systems, and legal issues, affect the firm's management decision making process and marketing decisions and also influence consumer behavior. The realistic Export Plan project, where students introduce a new product to a country, requires extensive research. Students immerse themselves in the culture and economy of a country of their choice and then plan a global marketing strategy for their product. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors. Meets general academic requirement W when offered as 342.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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