BUS 304 - Electronic Commerce & the Internet

Institution:

Muhlenberg College

Subject:

Description:

This course focuses on how tangible and electronic (or "digital") products are produced, marketed,distributed, and supported in Internet environments. The course also includes a technological overview of the Internet and the Web, its organizational effects, security and privacy issues, electronic payment methods, legal and ethical issues, and ecommerce business models. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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