BUS 347 ,348 - Marketing Research

Institution:

Muhlenberg College

Subject:

Description:

Marketing Research examines the use of information to improve marketing management decision making. Students will have exposure to qualitative and quantitative research techniques. Building upon the students' marketing and statistics knowledge and using a systems approach, the class discusses the identification of data needs, methods of data collection, and analysis and interpretation of findings. Attention is given to identifying the many sources of error that occur when conducting research and the importance of minimizing total error. Typically, teams of students conduct a marketing research project for a client. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 348.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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