BUS 345 ,346 - Marketing Management

Institution:

Muhlenberg College

Subject:

Description:

Marketing Management expands student knowledge of basic marketing principles by merging the theoretical foundations of the discipline with actual business situations presented in a case study format, thus providing insight into complex marketing issues. The course will help develop students' decisionmaking skills by focusing on the major decisions that marketing managers and top management face in their efforts to integrate organizational capabilities and resources with marketplace needs and opportunities. Students learn how to write a marketing plan and practice making strategic and daytoday decisions within a complex, competitive business environment with simulation games. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors Meets general academic requirement W when offered as 346.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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