BUS 260 ,261 - Marketing in NotforProfit Organizations

Institution:

Muhlenberg College

Subject:

Description:

Marketing in NotforProfit Organizations is a servicelearning course that builds upon what the students have studied in Marketing. Other marketing courses primarily refer to forprofit organizations. In this course, the students learn about the nonprofit sector read about pertinent philosophical, religious, and historical underpinnings behind philanthropy, volunteerism, and the nonprofit sector study marketing concepts and how they are applied at nonprofits and perform a handson service learning marketing project with a nonprofit organization. Prerequisite: BUS 239 or 240 Marketing or permission of instructor. Limited to juniors or seniors. Meets general academic requirement W when offered as 261.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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