BUS 239 ,240 - Marketing

Institution:

Muhlenberg College

Subject:

Description:

This course will provide a decisionoriented overview of marketing management in modern organizations. It will take a strategic approach to the presentation of marketing and will provide a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Specific topics will include buyer behavior, marketing research, macro environment, new product development, product life cycle, channels of distribution, advertising, and pricing. Prerequisite: ACT 101 Financial Accounting and ECN 101 Principles of Macroeconomics and ECN 102 Principles of Microeconomics and MTH 144 Statistical Analysis or MTH 104 Statistical Methods Meets general academic requirement W when offered as 240.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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