BUS 351 - Entrepreneurial Studies

Institution:

Muhlenberg College

Subject:

Description:

The initial entrepreneurship course is designed to awaken the student's entrepreneurial spirit. Class discussions and textbook readings will explore entrepreneurial characteristics, creative thinking methods, risk analysis, and business planning. Since the business plan serves as the model for entrepreneurial thinking, students will work in teams to build a business plan for a hypothetical business. Writing a business plan will expose the student to the marketing research methods, marketing strategies, and financial planning procedures needed to start a new venture. Prerequisite: BUS 233 or 234 Operations & Information Systems and BUS 235 or 236 Management and BUS 239 or 240 Marketing and FIN 237 or 238 Corporation Finance. Limited to juniors or seniors

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.muhlenberg.edu

Phone Number:

(484) 664-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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