BUS 4153 - Services Marketing

Institution:

Texas Woman's University

Subject:

Description:

Marketing decision-making related to the service industry. Solving marketing problems unique to the service firm. Topics include understanding service strategic issues, tools for service marketing, service intangibles, simultaneous production and consumption and internal marketing and not-for-profit issues. Three lecture hours a week. Credit: Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twu.edu

Phone Number:

(940) 898-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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